For the first time ever, Simple bravely wanted to step away from the standard ‘face wash moment’ ads with a TV spot that resonated with their wide and varied audience.

Our answer was a 30” film that celebrates taking joy in the simple things. With beautifully shot vignettes we created a rich visual tapestry, heroing everyday moments that we’ve all come to appreciate in a post-pandemic world. And by enhancing the audio levels of the simple things, we create cut-through, transporting the viewer into each moment and truly honing in on the beauty of simplicity.

Director: Margot Bowman, Pretty Bird.

Lipton is synonymous with fun and sunshine. But how do we keep ‘sunshine’ new and fresh for a brand that has used it as a visual asset and been tied to the ‘Bring out the sunshine’ tagline for years?

Instead of focusing on sunshine directly, we celebrated what it creates. Our Shadows concept brings people’s shadows to life. Super fun and playful, they represent your summer alter ego – and act as your invitation to ‘bring out the sunshine’ in a creative new way.

Art Director: Rose Little

ECD: Andy Clough & Richard McGrann

Agency: Adam&EveDDB

Director: Kinopravda, Caviar

PRODUCT DESIGN

While at Adam & Eve DDB we came up with the idea of a partnership between Marmite and Dyson to create the ultimate limited edition Marmite Mini Vacuum.

The mini vacuum comes with different attachments specifically designed to fit all the angles and grooves of the Marmite jar where your knife just can’t reach.

The Marmite Mini-Vac also has a built in LOVE/HATE function. If you switch it to LOVE the Marmite is lovingly collected to be enjoyed, switch to the HATE function and the Marmite is sucked up into a disposable bag to be chucked.

As a senior team at Ogilvy we worked on a LOT of global Dove campaigns. Here are two of them – both for the US market. Featuring real women, real beauty, and real challenging shoestring budgets!

SNAPCHAT PLATFORM

In the run-up to local elections, Snapchat wanted to leverage their core products to elevate voices of diversity and encourage more young BAME people to vote.

We found a terrifying stat that the average coucillor is a 59 year old white male called David. So to drive home the true horror of underrepresentation in local government, we created a mock horror story ‘Day of the Daves’ – where the UK becomes over-run by ‘pale, stale and male’ councillors called Dave.

Dialling up the ridiculous to maximise entertainment and shareability, we use multiple Snapchat touchpoints to educate about the terrifyingly real situation. And to empower the change we want to see, this campaign puts Snapchatters right at the centre of the story – as the only way to defeat the Daves is to swipe up to register to vote.

EVENT - EXPERIENTIAL

American Airlines needed to change the negative perceptions of business class travellers so they would consider choosing American Airlines for trans-Atlantic travel.

Roz did this by creating an event that challenged everything they thought they knew.

With highly sharable experiences that play with perception, we took potential customers above their expectations and beyond the limits of their preconceptions – calling them to re-evaluate ‘known truths’ and think again.

TV

To launch Wonderful Pistachios in the UK, Roz created fun, topical TV spots urging our audience to ‘Get Crackin’.

Coca-Cola wanted to utilise Mr Hadley, the mature gentleman star of their TV ads, to coax cinema-goers into ‘breaking free’ and trying something different, like a Coke Zero.

By adding a unique Coke Zero twist, we created spoof posters of iconic films from different genres, starring an unexpected lead, Mr Hadley.

Art Director: The wonderful Tim Kitell

Remember the undies your mum wore in the 90’s? Yeah those massive white ones. Well, the sloggi brand that made them was becoming an endangered species so needed modernising to make them cool and relevant to a new millennial audience.

I helped revolutionise their tone of voice across all brand coms, with a kick-ass attitude that celebrates true comfort. Here’s a selection of stuff I wrote for them.

I made an awesome brand film for them too – too awesome (and top secret) to share here apparently, but if you’re super keen to see it I can send you a link!