Lipton is synonymous with fun and sunshine. But how do we keep ‘sunshine’ new and fresh for a brand that has used it as a visual asset and been tied to the ‘Bring out the sunshine’ tagline for years?

Instead of focusing on sunshine directly, we celebrated what it creates. Our Shadows concept brings people’s shadows to life. Super fun and playful, they represent your summer alter ego – and act as your invitation to ‘bring out the sunshine’ in a creative new way.

Art Director: Rose Little

ECD: Andy Clough & Richard McGrann

Agency: Adam&EveDDB

Director: Kinopravda, Caviar