Remember the undies your mum wore in the 90’s? Yeah those massive white ones. Well, the sloggi brand that made them was becoming an endangered species so needed modernising to make them cool and relevant to a new millennial audience.

I helped revolutionise their tone of voice across all brand coms, with a kick-ass attitude that celebrates true comfort. Here’s a selection of stuff I wrote for them.

I made an awesome brand film for them too – too awesome (and top secret) to share here apparently, but if you’re super keen to see it I can send you a link!